Legal

Privacy Policy

Last updated: July 27, 2026

In short: We use Google Analytics for anonymous site usage. If you subscribe to our newsletter, we store your email (double opt-in) in AWS S3 (eu-west-1) and send mail via Amazon SES. You can unsubscribe anytime.

1. Information we collect

We collect anonymous usage data through Google Analytics, including page views, device type, approximate location, traffic source, and session duration.

Our hosting provider (Amazon CloudFront) also records server access logs for security and operations: pages requested, timestamp, browser User-Agent, and client IP address. These logs are stored in AWS CloudWatch for a limited retention period and are not shared with third parties for advertising.

If you subscribe to the Intelligence Brief newsletter, we also collect:

  • Email address: provided by you, confirmed via double opt-in
  • Subscription metadata: confirmation / unsubscribe timestamps; optional bounce or complaint suppression flags so we do not email invalid addresses

2. Cookies we use

We use cookies for analytics purposes only:

  • Google Analytics cookies: track your visit anonymously (e.g. _ga, _gid)
  • Duration: up to 2 years
  • Purpose: understand how visitors use our site to improve content

3. How we use your information

We use anonymous analytics data to:

  • Understand which content is most valuable to visitors
  • Improve website performance and user experience
  • Identify popular articles and prediction features
  • Measure traffic growth and engagement

We use newsletter emails to:

  • Send confirmation and welcome messages
  • Send the optional monthly Intelligence Brief (educational tennis analytics — not financial advice)
  • Process unsubscribe and suppress bounced / complained addresses

4. Information sharing

We share data only with:

  • Google Analytics (Google LLC): analytics service provider
  • Amazon Web Services (AWS): newsletter subscriber storage (S3, eu-west-1) and email delivery (SES); website hosting and server access logs (CloudFront, CloudWatch)

We do not:

  • Sell your data to third parties
  • Share personal information with advertisers
  • Use Mailchimp, ConvertKit, or similar third-party ESPs
  • Track you across other websites beyond Google Analytics
  • Store passwords or payment information (we don't have user accounts yet)

5. Your rights (GDPR & CCPA)

You have the right to:

6. Children's privacy

Our website is not intended for children under 13. We do not knowingly collect information from children.

7. Third-party services

8. Data security

We take data security seriously:

  • HTTPS encryption for all connections
  • AWS infrastructure (secure hosting and newsletter storage)
  • No passwords or payment data
  • Newsletter list access limited to operators with AWS credentials
  • Regular security updates

9. Changes to this policy

We may update this privacy policy as our services evolve. Changes will be posted on this page with an updated last-updated date.

10. Contact us

If you have questions about this privacy policy or your data:

cookieThis site uses cookies (Google Analytics) to improve your experience. By using this site, you consent to our use of cookies. Privacy Policy