Legal

Privacy Policy

Last updated: July 27, 2026

In short: We use Google Analytics for anonymous site usage. If you subscribe to our newsletter, we store your email (double opt-in) in AWS S3 (eu-west-1) and send mail via Amazon SES. You can unsubscribe anytime.

1. Information we collect

We collect anonymous usage data through Google Analytics, including:

  • Page views: which pages you visit
  • Device information: browser type, device type (mobile/desktop), screen size
  • Location: approximate location (country/city level, not precise GPS)
  • Traffic source: where you came from (search, social media, direct)
  • Session duration: how long you spend on our site

If you subscribe to the Intelligence Brief newsletter, we also collect:

  • Email address: provided by you, confirmed via double opt-in
  • Subscription metadata: confirmation / unsubscribe timestamps; optional bounce or complaint suppression flags so we do not email invalid addresses

2. Cookies we use

We use cookies for analytics purposes only:

  • Google Analytics cookies: track your visit anonymously (e.g. _ga, _gid)
  • Duration: up to 2 years
  • Purpose: understand how visitors use our site to improve content

3. How we use your information

We use anonymous analytics data to:

  • Understand which content is most valuable to visitors
  • Improve website performance and user experience
  • Identify popular articles and prediction features
  • Measure traffic growth and engagement

We use newsletter emails to:

  • Send confirmation and welcome messages
  • Send the optional monthly Intelligence Brief (educational tennis analytics — not financial advice)
  • Process unsubscribe and suppress bounced / complained addresses

4. Information sharing

We share data only with:

  • Google Analytics (Google LLC): analytics service provider
  • Amazon Web Services (AWS): newsletter subscriber storage (S3, eu-west-1) and email delivery (SES); website hosting (CloudFront / related AWS services)

We do not:

  • Sell your data to third parties
  • Share personal information with advertisers
  • Use Mailchimp, ConvertKit, or similar third-party ESPs
  • Track you across other websites beyond Google Analytics
  • Store passwords or payment information (we don't have user accounts yet)

5. Your rights (GDPR & CCPA)

You have the right to:

6. Children's privacy

Our website is not intended for children under 13. We do not knowingly collect information from children.

7. Third-party services

8. Data security

We take data security seriously:

  • HTTPS encryption for all connections
  • AWS infrastructure (secure hosting and newsletter storage)
  • No passwords or payment data
  • Newsletter list access limited to operators with AWS credentials
  • Regular security updates

9. Changes to this policy

We may update this privacy policy as our services evolve. Changes will be posted on this page with an updated last-updated date.

10. Contact us

If you have questions about this privacy policy or your data:

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